In this new episode of The RevolutionFI Podcast, Tim realizes that it’s time to hire an expert (Brittney Lynn).
“So, the question is this: How can 50+ folks like us, honest and hard-working, how do we manage our current responsibilities and still plan for retirement? 401ks alone won’t be enough and we don’t have 40 years to save, so how do we leverage our experience and wisdom to gain financial independence? That is the question, and this podcast will give you the answers. My name is Tim, and welcome to the Revolution. The RevolutionFI podcast.”
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Music: Cool Rock by Kevin MacLeod
Happy Monday to you, and welcome back to the RevolutionFI Podcast. I hope you enjoyed my week with Jim Kukral. What a great guy, always fun to talk to him, kick around some ideas, and I’m excited to see where he’s going. Jim has lots of plans for 2021 that are quite different than his plans for the past.
Today we are doing the My FI segment, which means I’m going to talk a little bit about what’s happening with RevolutionFI right now, and what I’m working on, sort of documenting this in real time. Hopefully you can learn from what I’m doing if you’re interested in going down this path. Before we get to that, I would like to remind you that if you have not grabbed the Solopreneur Formula worksheet yet, make sure you do that at revolutionfi.com. That will get you started thinking about what type of revenue you can earn, whether that is on the side or in replacement of your full time job.
Investing in a Business
The title of today’s episode is Time to Hire an Expert. Yes, I hired an expert. I have always been a firm believer over the past, well my entire life, but definitely over the past 10 years of investing in myself, in my business. That means I’m spending money learning how to do things and paying people how to do things way better than I could. I know in the author community, there’s a tendency to bootstrap everything. This happens in the entrepreneurship world as well. People feel as though they need to spend as little money as possible, and while generally I think that’s a good approach, it will eventually come up short. There are going to be times in your business when you are going to need to invest money.
Hiring Brittney Lynn
Now in the past, I’ve done this mostly with online courses and groups. I have been a customer of Seth Godin, Amy Porterfield, Chris Brogan, and a number of other people. These are people I identify because they are headed or in the place I want to be. I think that’s an important component of hiring an expert, and I’m going to mention that today when I talk about who I hired and why. So I recently hired Brittney Lynn, brittneylynn.com. I’ll have the link in the show notes. Brittany is fantastic. She’s full of energy. I’ve been listening to her podcast for a long time. She ran a free five-day pitch fest that I was part of, and then I realized, yes, this is an expert who I know, like, and trust. I hired her for a Pitch Power Hour to talk about my media pitch.
Now before I get to that, from Brittney’s website, above the fold, she has “share your story, connect to your people, and grow your business” which is fantastic. She is a PR, public relations, for purpose driven entrepreneurs and businesses, so I hired Brittney to sit down with me for an hour. What I want to be able to do is to become a contributor for Entrepreneur, Fast Company, Business Insider, these types of websites that feature the types of articles and information that are not only helpful to me but hopefully relevant to you. I hired Brittney because I needed help with that.
Pitches Are Tough
Pitches are tough, and it’s sort of an odd thing. When you write a novel, it’s almost easier to write a novel than is the summary. It’s harder to be brief than it is long winded. I knew that the editors of these publications get dozens or hundreds of pitches a week, and I wanted to do it right, so I hired Brittney, we hopped on Zoom for an hour, and she was incredibly helpful.
Here’s a few of the things that she helped me with. The first thing she did is she refined my pitch letter. Now I think she will as part of the service, I think she will draft one, but I thought, I want to make it as easy on her as possible. I want her best work, and I figured if I give her a rough draft to start from, then she can really refine it and polish it as opposed to trying to come up with something from scratch.
I sent Brittany a draft, and I told her that I was specifically interested in writing for these other publications, but I was certainly open to podcasts, interviews, and television interviews. She helped refine my pitch letter so that it would be attractive to the editors at these magazines, and with a few tweaks, I could use it to pitch myself to podcasters and television folks, which is fantastic.
Also, Brittney helped me with my website a little bit. She took a look at it and suggested I make a press page, which I have now added, and you can see that if you go to revolutionfi.com and click on the press button. It has clips and links and articles where I’ve been featured or interviewed other people. That will hopefully give me some credibility when it comes to these other publications.
She also suggested that I feature more of my Today’s Show clip, which I probably have not leveraged as well as I could have. It wasn’t even on the homepage, so I put it down there at the bottom. The Today’s Show clip from September had to do with my marathon training, so it’s not exactly related to what I’m doing, but it’s certainly press. She encouraged me, yes, like, you know, you need to make more of that, so my conversation with Hoda and Jenna is now on the bottom of revolutionfi.com as well.
The Big Takeaways
That was a great help, and I feel as though that was time and money well spent. A few takeaways: if you are looking to hire an expert in any part of your business, you have to know your strengths and weaknesses. I think for me, I realized that writing pitches to editors of websites is something I could do, but I can’t do it nearly as well as Brittney, who runs a firm, and this is all they do all the time.
This is the same argument I have with authors. When I talk about hiring someone to edit, your Aunt Sally might be a great grammarian. She might have an English degree and knows where to place commas, but that’s not the same as hiring someone who edits manuscripts every day, day in and day out. I think it’s important to know your strengths and weaknesses, and just because you can do something doesn’t mean you’re the best person for the job.
Second takeaway is to look for experts with a track record. Brittney, if you look at her website, they are landing spots for clients. She’s the real deal, and her and her team are doing this for other people. I think it’s important, whether that’s through testimonials or social proof, to be able to verify that the person you want to hire can do what they say they’re going to do.
You’ll Need to Spend
Third takeaway is this is not always cheap. As I mentioned in the beginning, you can’t necessarily bootstrap everything, but every dollar I spend getting help, I consider that to be both an investment in myself and in my business. So, that’s it for the My FI segment this Monday. Hopefully you’ve gotten some good tips out of that, and if you’re looking for a PR person or someone to help you with your public relations, make sure you check out Brittney. I’ve used her, and she comes highly recommended.
Alright, so tomorrow we’re gonna talk about Tuesday Trends, and this is about Google making a play at a money app. Make sure you come back for tomorrow, and I’ll see you then.
Transcription by Otter.ai, please forgive the bot for typos and mistakes.
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